Case Study, Mia Phillipines - 962 Words

MIA, PHILIPPINES Case Study Agenda ï‚ § The Philippines ï‚ § MIA Denmark ï‚ § San Huagon ï‚ § Problems ï‚ § Discussion ï‚ § Solution  © 2012/13 FH Technikum Wien 2 The Philippines History ï‚ § 1500: Spanish colony ï‚ § 1900: American colony ï‚ § 1942: Occupied by the Japanese ï‚ § 1945: Liberated by American and Filipino forces ï‚ § 1946: Attained independency and founded a democracy  © 2012/13 FH Technikum Wien 3 The Philippines The Country ï‚ § 7100 islands ï‚ § 299.735 km ² ï‚ § Capital: Manila ï‚ § 92.337.852 inhabitants ï‚ § 45,2% living below US$2 a day (2006)  © 2012/13 FH Technikum Wien 4 The Philippines Fishing Industry (2003) ï‚ § ï‚ § ï‚ § ï‚ § World production of fish is 146,27 million tons 3,36 million tons of fish produced in the†¦show more content†¦television, radios and electric fans)  © 2012/13 FH Technikum Wien 14 Reasons for MIA to go to San Hagon ï‚ § Only a few buyers ever came over the dirt road to San Hagon to buy fish. ï‚ § They could not transport the fish to the next village to cell it, because there was no refrigerated vehicle. ï‚ § The only other alternative was to leave the village, migrate to larger cities and look for a job (only lowpaying, menial ones)  © 2012/13 FH Technikum Wien 15 Reasons for MIA to go to San Hagon â€Å"Give a man a fish; you have fed him for a day. Teach a man to fish; and you have fed him for a lifetime,† †¦had become a reality when MIA had chosen to help the village of San Hagon.  © 2012/13 FH Technikum Wien 16 Project Start-Up Project Identification ï‚ § Reverting back to traditional fishing – Decrease amount of fish ï‚ § Building and equipment ï‚ § New diesel generator ï‚ § Impacts: Economic, Social and Environmental  © 2012/13 FH Technikum Wien 17 Project Start-Up Value Chain  © 2012/13 FH Technikum Wien 18 Project Start-Up ï‚ § Small refrigerated truck ï‚ § Free shelf space ï‚ § HUI malls agree to promote the fish products  © 2012/13 FH Technikum Wien 19 Project Start-Up  © 2012/13 FH Technikum Wien 20 Project Start-Up ï‚ § San Hagon Fishing Cooperative (SHFC) ï‚ § Financial conflicts with chairman Buenaventura ï‚ § Petersen had started to adopt a more confrontational approach  © 2012/13 FH Technikum Wien